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Curated Luxury Purse The Row Cashmere Knit
The Row Bags: Your Questions Answered
What follows are the questions that come up most often about the row bags, answered with the parts that can be checked. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Anything reported but unconfirmed is stated plainly rather than quietly rounded up into fact. Figures drawn from resale reports describe observed market behaviour; they are not investment advice. The scope is bags, so ready-to-wear and footwear are left out. Claims that circulate widely but cannot be checked have been left out.
Who owns The Row, and where does production happen?
Started in 2006 by Mary-Kate and Ashley Olsen, The Row operates out of New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. The name comes from Savile Row in London. The bags are Italian-made, and the brand’s own product pages state Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.
Why is there no logo on the bags?
No style in the line has an exterior logo plaque, branded hardware or a monogram print. In their place, you place the bag by silhouette, proportion and construction. Check low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and look for a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone do the lining work where other houses print logo jacquard, meaning the linings are luxury materials in their own right. The practical upshot is that you cannot identify one of these bags at a distance, which for many buyers is the point.
What does a The Row bag cost?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. The observed range ran from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands map the line usefully: row crossbody entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Size matters less than material when it comes to the number. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices differ, and stock, currency and season all move the number, so read the table as a snapshot rather than a quotation.
| Price band | Observed range, 2026 | Models in this band |
|---|---|---|
| Entry level | $590 to $1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Mid tier | $1,550 to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Top | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede premium | Silhouette by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Is the Margaux discontinued?
Only the brand knows, and it has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now lists the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued has been reported widely, though the brand has never officially confirmed it. Any article that runs together those two different claims goes beyond the evidence. Secondary-market trading is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Until the brand says otherwise, the status stays unresolved.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a genuine rework rather than a renaming. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Reports put a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a different silhouette entirely with a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The number is the bag’s width in inches, not a size tier or a series code. It works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. The Margaux 17 is available in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, but its price is not verified. N/S or E/W in a name indicates orientation, not dimension. Between the two conventions, you learn most of what you need before ever seeing the bag.
What should I check to authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Look for stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Photo inspection does not catch them: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- Serial numbers, date codes and authenticity cards do not exist here
- Evenly dense stitching plus tidy hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Hardware matte or brushed, closing precisely
- A silhouette that stays put with nothing inside
Do The Row bags hold their value?
Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report showed the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale was reported up about 44% year over year, which is a softer data point. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where do you buy The Row bags?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all deal in them. You will also find them on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner applied only occasionally. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
